About Us

SocialRadius is a full-service social media marketing agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, social media outreach and strategy. Recognizing that all client needs are different, and that one size and flavor of social media solution definitely does not fit all scenarios, SocialRadius crafts unique, dedicated solutions to each client’s individual requirements. These solutions can include blog creation and optimization; social media outreach and promotion; lead generation using social media; physical and virtual event marketing to engage top bloggers; Twitter and social network strategy, marketing and execution; and viral video strategy, creation and outreach. For a complete list of services, please click here.

Success stories include the outreach for recording artist Will.i.am’s “Yes We Can” video for the Obama campaign, which won the 2008 Emmy, Global Media and Webby awards, as well as a 2009 Clio Gold Lion; the “Spirit of Exploration” blog and outreach for Bombay Sapphire gin; social media event marketing for Live8, social mobile marketing at LiveEarth, the Green Inaugural Ball and the David Lynch Foundation; comprehensive social media agency of record for “I’m a Celebrity… Get Me Out of Here!” television show on NBC; and the social media launch of start-ups ranging from Software.com to Shapeways, a division of Philips. For clients, case studies and testimonials, please click here.

SocialRadius is the latest evolution in hybrid public relations/digital media companies from serial entrepreneur Michael Terpin, who previously created one of the nation’s earliest Internet-focused PR firms in the early 1990s, Terpin Communications as well as the first large-scale, Internet-based press release distribution service, Marketwire. SocialRadius is headquartered in Las Vegas, Nevada, with administrative offices in Santa Monica, California, and satellite offices in San Francisco and New York City.

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Our Team

Michael Terpin began SocialRadius in 2007, the latest chapter in a 25-year career in public relations, Internet marketing and digital innovation. A serial entrepreneur, he has been frequently written about as a pioneer in online PR and marketing, newswire distribution and social media/Web 2.0 marketing. His most recent venture is SocialRadius, a full-service social media marketing firm.

Michael has been a frequent speaker at leading technology and marketing conferences, including Ad:Tech, CES, E3, European Technology Roundtable (ETRE), Frost & Sullivan Sales & Marketing Conference, NAB, Public Relations Society of America (PRSA), Red Herring, Southern California Software Council and VNU Digital Media. He has been profiled in PRWeek and O’Dwyer’s PR Report, and has been a guest columnist for O’Dwyer’s PR Daily. Terpin is the only PR executive to be twice named to the Los Angeles Business Journal’s list of the most influential technology leaders. He was a finalist in the 2000 Ernst & Young Entrepreneur of the Year Award.

Terpin also founded Marketwire, one of the world’s largest and most comprehensive international newswires. Originally known as Internet Wire, Marketwire was acquired in April 2006 by Toronto-based media company CCN Matthews, and is now owned by OMERS Capital Partners, the private equity arm of a $41 billion pension fund. Marketwire employs more than 200 people and has annual revenues of more than $70 million, with offices in 12 cities. Marketwire serves more than 6,000 clients, including Bayer, HP, IBM, Merck, Symantec and Wal-Mart.

Terpin holds an MFA in Creative Writing from SUNY at Buffalo and a dual bachelor degree in Newspaper Journalism and English Literature from Syracuse University. He serves as an advisor to SU’s Newhouse School of Public Communications, where he was inducted into its prestigious “Wall of Fame” in October 2000. Terpin is also a private investor and/or board member for several privately held technology start-up companies and trade associations. He has established several industry-related blogs, including Social Media World and CES Party List and he has published analysis, essays and reports on a variety of social media topics, including two case studies for Global PR Blog Week.

Xenia joined SocialRadius parent company, Terpin Communications, in February, 2000, and manages both traditional and social media accounts and campaigns. One of Xenia’s specialties is international market entry, supervising hybrid social/traditional media campaigns for Australia, Brazil, India, Israel, China, Japan, Korea and most of Western Europe. She is fluent in German and French, and conversational in Spanish.

Maxine is responsible for corporate operations and finance. Additionally, Maxine co-supervised the on-site social media marketing for Live Earth (London, 2007) and the Green Inaugural Ball (Washington, DC, 2009). Her traditional media placements include CBS Radio, USA Today, Business Week, eWeek and CNET. She holds a Bachelor’s Degree in chemistry from UCLA and board certification with honors at Oxford-Cambridge, UK. Prior to joining SocialRadius shortly after its founding, Maxine spent 20 years in real estate marketing, e-commerce and enterprise hardware and software sales and service.

Martin is a multiple award-winning journalist and editor with 25 years of experience, during which he was named the best entertainment writer in the state of Nevada. He also helped found New Media Plus, Inc., a Web development and social media marketing firm, and Wicked Creative, where he served as Director of Public Relations.

As a journalist, he helped found David Magazine, has been Editor-in-Chief of What’s On Las Vegas and What’s On Atlantic City, Associate Editor of the Las Vegas Weekly, and Special Sections Editor of the San Francisco Examiner, among other positions. He holds a bachelor of fine arts degree in film and video production from the Emily Carr Institute of Art & Design, one of Canada’s top fine-arts schools.

Kristine has 17 years experience working with both public relations and advertising agencies consulting on the implementation of effective campaign strategy delivery. Prior to SocialRadius, she spent seven years at Marketwire working with a large client roster, most notably IBM and Burson-Marsteller, regarding best practices in regard to their internet related marketing outreach.

She holds a B.A. in Communications with a specialization in Radio/TV/ Film from Rowan University.


Some Of Our Clients Include...